Full Professor, School of Business and Economics, Knowledge, Information and Innovation
Full Professor, KIN Center for Digital Innovation
The impact of (big) data and artificial intelligence on business models in healthcare
Data and AI offer new possibilities for both incumbents and ‘disruptors’ to deliver value in the context of healthcare. My research is about the impact of data and AI on business model innovation, aiming to answer the question how organizations can create value from (big) data, analytics, and artificial intelligence.
- Implementation challenges